CPHFW AW22 Recap
As the new year kicked off with Couture and Men’s collections throughout Europe, we now shift our focus onto Copenhagen for AW22. The Scandinavian city has a true dedication to innovation, an authenticity to its unique and inspiring style, but most importantly, their ever-growing promise to sustainable development. We love hearing how every season these brands are continuously pushing themselves to reduce waste, lower their carbon footprint, source the most natural materials, and more. Check out some of the candid moments Bryndis Thorsteinsdottir captures backstage this season.
Photography BRYNDIS THORSTEINSDOTTIR of THE STREETLAND
DAY 1
Lovechild 1979
Lovechild 1979 is aiming to be sustainable in the entire chain of sourcing. From the product to the sourcing and communication, they strive to expand their sustainability work on all levels of the brand, and it is an ongoing process that they work towards every day.
DAY 2
A. Roege Hove
Drawing on a rich culture of danish design and craftsmanship, each piece is produced in Europe to ensure the level of quality and sense of responsibility that is inevitable for the future of fashion. This allows each collection to maintain the level of artistic quality and feel of craftsmanship as well as pushing what is possible for knitwear production.
DAY 2
Soulland
In November 2020, Soulland published its first annual paper discussing the brand’s initiatives within responsibility and sustainability. The aim of the new annual responsibility paper by Soulland is to be transparent – both in areas where the brand excel and where Soulland need to improve.
DAY 2
Stine goya
Stine Goya strives to be transparent about the commitment to sustainability and social responsibility – implementing a strategy to ensure the welfare of our planet, people and product is a high priority focus.
DAY 3
Mark Kenly Domino Tan
Mark Kenly Domino Tan values extending the life of fashion products as crucial for a more sustainable production and consumption.
DAY 3
Tomorrow Denim
Tomorrow Denim is the world’s first denim brand certified by both The Nordic Swan Ecolabel and the EU Ecolabel. Their mission is simple: To prove that great style and a sustainable mindset go hand in hand. Tomorrow designs are made to last with a strong focus on investing in quality fabrics and denim construction.
