WRAY
In the current climate we find ourselves seeking purpose now more than ever. What is the meaning of our work? Why do we do the things we do? What impact will it leave on the world?
In fashion, that answer’s not always so clear but we know there is an important place for us in the scheme of things and we seek to celebrate those have created their own story. We love Wray for her colorful, wearable collections but also her hand made design process and reference to modern and contemporary art. Not to mention she’s locally based and works with an intimate team of staff and craftsman.
Tell us a little bit about your background, and where you grew up.
WS I was born in Utah, raised in Illinois, went to High School and University in California and then studied in Paris. My family is based between the East Coast (Italian) and New Mexico (Mexican).
Where are you based now that you’re designing?
WS Wray is based in Greenpoint Brooklyn. We are a two person team; myself and my right-hand Laura who helps me with everything involved in the business. Ethan, my husband who does art for a living and is the same building helps me as well. These days I have been focusing on smaller mini collections rather than large ones.
A top from Wray’s upcoming collection
Painting by De Kooning
Was fashion or art an important part of your life growing up?
WS Everything visual has always been important to me. My surroundings and the objects I surround myself with give me a sense of peace. I see fashion as another means to this peace. When I am wearing something I connect with I feel at ease. I noticed my mother would feel the same way and we both connected on these levels.
What is unique about your creative process and/or inspirations?
WS I study different artists and think about color and technique before anything else. Textile design is an important part of my process as well. Each season I choose an artist to focus on and make a painting myself that is inspired by that artist. Previous collections have included designs based on Matisse, Cecily Brown, Clyfford Still, De Kooning and this current season Joan Mitchell. I tend to like a lot of abstract expressionism.
“Textile design is an important part of my process. Each season I choose an artist to focus on and make a painting myself that is inspired by that artist.”
Is there an underlying theme or legacy you want your work to portray?
WS I hope people will look at my brand and feel good about themselves. At the moment, I am really focused on representing extended sizes. Everyone should be able to wear our clothing and feel good in it. From petite frames to plus – I just want people to be able to celebrate their love of art the way I do.
Do you have a memorable or defining moment of your career?
WS Honestly when Aidy Bryant asked to wear some of our pieces. I am such a huge fan of hers. She is our ideal customer!
To you, why is fashion so important in global culture? is it merely a method of self-expression, or is it something else entirely?
WS I think fashion is important because it has made itself important. Often, people will tell me they don’t care about what they wear and fashion isn’t important to them. The same people point out that they wear the same thing every day. What they don’t realize is that in doing this they are making a conscious fashion choice. The idea of the “uniform” has been around for so long. Everyone is a part of it whether they know it or not.
A dress from Wray FW20
Painting by Joan Mitchell
Do you have any advice for young designers, something that you wish you had known when you were first starting?
WS Yes. If you are starting your own company find resources to help you do the things you don’t want to or cannot do. Otherwise you will spend most of your time doing these things and not designing.
Wray in the “Hannah Dress”, a print inspired by artist Ceclily Brown.
“I am focused on representing our extended sizes. Everyone should be able to wear our clothing and feel good in it.”
Can you tell us anything about the upcoming collection? Are there any themes you are focusing on, or any elements you are emphasizing?
WS COVID has changed a lot for us. We are focused on bright poplins in fun colors things that are chic but can be worn at home or anywhere. We are also interested in revisiting more of our sheer pieces like our first SS15 collection along with more of our fun sequin pieces and of course hand painted prints.
Wray in her Greenpoint studio
To wrap things up we have a few rapid fire questions. Name 3 personal heroes, can be related or unrelated to your field and why:
WS
I admire Edna st Vincent Millay. She was a poet in the 1930’s and bisexual. She was a celebrity in her own right and a genius.
Frida Kahko, this is almost self explanatory but for her communist political beliefs and dedication to her work
Ru Paul. This man is admirable. An incredible businessman and ally for the LGBTQA community.
What's your guilty food, and/or, what are you currently listening to/binging on?:
WS Toffee from Trader Joe’s. I recently rediscovered Girl Talk and it’s my new Fav workout music. Due to limited wifi I can’t listen to podcasts or watch Netflix at my upstate house so this keeps me going.
For more information about Wray Serna and her collections, head to WRAY.NYC
This interview is published in ONE Magazine Online